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DALY BEAUTY: Subtle Beauty: Butter London Yummy Mummy

Feb 27, 2011

Subtle Beauty: Butter London Yummy Mummy



File this one under all things soft, subtle and neutral. Coco Chanel famously said “I take refuge in beige because it’s natural”. Here, here I say. As much as I love a pop of colour when it comes down to feeling comfy, cozy and at ease, neutrals are where I want to go. In cosmetics, neutrals are easy to wear, and in my opinion are the best way to compliment one’s beauty in a natural & subtle way. You can let “you” shine without the mask of too much colour. That said,  a fun bright lip or nail or a little glow or shine/ sparkle (key: A LITTLE) now and then or for special occasions is a great thing. You may have noticed there are not a lot of “make up” reviews here, ie eye shadows, liners, different blushes and foundations. That is because I am rather boring, in beauty terms, in that I loves me my neutrals, and I tend to keep buying the things I love, which are often the same. Not too much new and exciting neutrals come out (oxymoron, anyone?) and to be honest, as we age, the truth, when dealing with cosmetics, is, less. Is. More.

Ok back to my nails. One of my favourite looks is the Mannequin Hands nail. A step up from the sheer pinks, which are fab and I wear often but sometimes want a bit more. A great thing about sheers and neutrals is the low maintenance vibe. Tip wear hardly shows, so the mani lasts longer.
 
Butter London is a neat line whose products are formulated without the use of the harmful ingredients like Formaldehyde, Toluene, DBP or Parabens- they call themselves “3 Free” based on this. Although, so are my usual faves, OPI, Chanel, Lippmann, Dior and Zoya. So it sorta bugs me that Butter London acts like they are the only ones, but, on the other hand, kudos to them for taking the concept and running with it. One thing we do know, is that green beauty is the smallest portion of the beauty market, so I can guarantee you that Butter London’s success is based on their awesome fashion-forward colours and cheeky names. The latest being the “sold out in days” No More Waitey, Katie which was released for the Royal Engagement. And, looks like a sweet colour! One of the other colours I WANT is All Hail The Queen, a gorgeous taupe with sparkle. It was originally called All Hail McQueen but was changed after his tragic death.

Yummy Mummy is a perfect taupe with a teensy bit of shimmer even if the name is gag-enducing. Please. Are we not over this term? Aaannywaaays. The shimmer is more visible in the bottle than on the nail but does add a little something. It is slightly more taupe than the pink-leaning OPI Tickle My Francey, which is my go-to Mannequin Hands shade.  It is lighter and more subtle than the divine Chanel Particuliere, which is super, because I don’t always want to make a dramatic beige statement. If that is possible. Application was a breeze, and with two coats it is opaque but I think three coats might be ideal. All Hail McQueen seems to be YM with super subtle glitter. Hard to describe but gorgeous. I love YM and it is officially added to my rotation. 

I got my Butter London nailpolish at a boutique in Ottawa, GreenTree, for around $15, and I have seen the line at Holt Renfrew as well. I'm sure there are many boutiques or spas selling this line, or it can be purchased online at the Butter London website (which also has a Canadian site!) and B-Glowing

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6 Comments:

At February 27, 2011 at 12:04 PM , Blogger Dovey said...

YM is really pretty-- I definitely love a good nude or taupe polish! I'm always drawn to butter London's packaging, but have yet to splurge =)

PS I agree that the "3 Free" proclamation is kind of irking, considering most big polish brands are.

 
At February 27, 2011 at 12:19 PM , Blogger Daly Beauty said...

Dovey- have you tried Revlon Grey Suede? I'd say its almost a dupe for YM, right down to the subtle shimmer.

 
At February 27, 2011 at 12:29 PM , Anonymous Tracy@Beauty Reflections said...

I love Butter London polishes! My fave is All Hail McQueen. I was lucky to get one before they changed the name.

 
At February 28, 2011 at 9:12 PM , Blogger DTalksAll said...

Such a pretty color! I haven't tried butter nail polishes yet, but have only heard good things

 
At March 2, 2011 at 10:20 AM , Anonymous Michelle (BeautyEditor.ca) said...

I loooove the shape of your nails! Oh and cute colour too :-)

 
At March 2, 2011 at 12:14 PM , Blogger Daly Beauty said...

Tracy you are lucky! I found All Hail The Queen and went online on my Blackberry right away to check the name! I am seriously craving that one...and the sold out No More Waity, Katie!
DTalksAll- I am AMAZED at the wear of Butter London! I applied Saturday morning & just have a tiny bit of tip wear. No chips. I use Seche Vite as a top coat.
Michelle- thank you!! Isn't is purty? So easy to wear. I am impressed with this formula for sure...

 

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